One Minute Briefs X Sober Love

On March 14th, we partnered with One Minute Briefs to launch an exciting campaign challenging creative minds to raise awareness for this here brand-new Sober Love App.

The results were nothing short of spectacular, with Ross Brodie emerging as our winner with a truly standout entry.

The Challenge - The Creative Brief

Every day, One Minute Briefs (OMB) challenges Twitter's creative community to respond to advertising briefs in just 60 seconds, rewarding the most innovative ideas. When we joined forces with OMB, we invited participants to craft captivating posters showcasing Sober Love - an app designed to connect individuals embracing an alcohol-free lifestyle. The full brief can be read here,

A Flood of Creativity

The response was immediate and impressive. Creators from diverse backgrounds submitted entries that ranged from witty one-liners to deeply moving visuals. Each submission brought a unique perspective to the sober dating scene, highlighting how meaningful connections can flourish without alcohol.

Our Winner: Ross Brodie

Ross Brodie's winning entry perfectly captured the essence of Sober Love with elegant simplicity and powerful messaging. His design struck the perfect balance between eye-catching visuals and emotional resonance, effectively communicating the app's purpose while inspiring genuine interest.

What made Ross's submission stand out was his ability to convey the authentic connections possible through sober dating. His poster spoke directly to those seeking meaningful relationships built on genuine interaction rather than liquid courage.

A Community of Creatives

Among the numerous impressive entries, several others caught our attention for their creativity, humor, and sensitivity to the subject matter. Just look at the talent within the OMB community. Their ability to produce compelling concepts in just 60 seconds blew us away.

The Power of Quick Creative Thinking

This campaign exemplified how constraints can fuel creativity. With just one minute to ideate, participants delivered remarkably polished concepts that communicated our message effectively. The diversity of approaches - from humorous to heartfelt - showcased the many ways to connect with our wonderful members.

Join the Conversation

Curious to see all the creative entries? Search the hashtag #SoberLoveApp on Twitter to explore all submissions from the day.

We're thrilled with the success of this campaign and grateful to everyone who participated. Your creativity has helped spread awareness about Sober Love and the meaningful connections possible with alcohol-free dating.